In addition to being very useful for those looking for information, search engines are very important for those that are interested in marketing or promotion. What is a search engine without the usefulness of using it for self promotion? Many people dedicate lots of time to creating websites that will rank high on the listing of a search engine.
There are many different ways that individuals can obtain the higher listing and it requires significant work and understanding of how that particular search engine creates its listings. People that are looking to increase traffic to their websites or pages want to be in a position where their pages are one of the first to show up on a search engine list.
Many people use a variety of methods such as using specific keywords in order to push their websites to the top of a search engines. This is called "search engine optimization." There is also the option of paying to have one’s website or page placed at the top of a search engine by buying advertising slots in order to have their company posted higher on the search engine hits. Since search engines are virtually free for everyone to use, advertisements are used to generate revenue.
Search engines are very important for anyone who is interested in obtaining information as well as those that are interested in marketing products and services. Answering the question what is a search engine involves not only describing the actual service it provides but also the many ways it can be used to make the information of on the Internet readily available to all.
